The Hosteller, a chain of backpacker hostels, has announced the appointment of Glad U Came as its PR partner.
With this mandate, the agency will be responsible for creating and developing influencer marketing campaigns for the brand's digital platforms and touchpoints.
It will also craft and manage the brand’s key messaging, to reach the appropriate target audience.
The account was won post a multi-agency pitch and will be handled by Glad U Came's Mumbai office.
Maddie Amrutkar, founder, Glad U Came, said, “The tourism industry has seen a seismic transformation in the last year. The pandemic has irrevocably altered the tourism and travel industries across the world. The Hosteller is trying to bring off-beat experiences, trends and internet to the travellers in budget-friendly packages. We are enthralled to collaborate with the brand and be a part of their passion. Glad U Came is well-known for its exceptional work in this industry, and we are thrilled to be associating with The Hosteller as a team.’’
Pranav Dangi, founder and CEO, The Hosteller, said, “We began in 2014 with a dream to make travel more affordable, enjoyable and engaging for Indians. Over the years, our team has ensured the most thrilling and memorable experiences for our fellow backpackers. We are also excited to have Glad U Came as our public relations partners. The agency is well-known for its goal-oriented and trusted approach, and we are happy about working with them as a team!”