After a hotly-contested bidding war, Viacom claimed the digital rights while Sony won the TV rights on Day 2 of the IPL media rights e-auction on Monday.
According to sources, Sony bagged the Package A (TV rights) for Rs 57.5 cr per game, while Viacom 18—owned by Reliance Industries—claimed the Package B for Rs 50 cr per game.
With 410 matches to be broadcasted in the five-year cycle, the total value per match for every IPL game is at RS 107.5 crore.
A Cricbuzz report said that while Jio (Viacom 18) or HotStar (Disney-Star) could have picked the Indian subcontinent digital rights, it has been indicated that Sony have bagged the Indian subcontinent TV rights. The combined value for Package A (TV Rights) and Package B (Digital) is Rs 44,075 crore.
"The final count for TV is Rs 23,575 crore while the digital has ended at Rs 20,500 crore. The digital rights, which closed at Rs 48 crore per game in the first round, ended at the half-century mark with the rights seemingly going to the original winner of the digital rights. The challenger, it seems, backed out after a couple bids of Rs 50 lakh each," added the report.
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