The value for per match TV and digital rights is a whopping Rs 107.5 crore.
The IPL media rights value for the 2023-2027 cycle has been sold for a whopping Rs 44,075 crore -- with the value for per match TV and digital rights pegged at Rs 107.5 crore, according to sources.
Sources told ANI that Package A of TV has been sold at Rs 23,575 crore which is Rs 57.5 crore per match and Package B of Digital Rights for India was sold at Rs 20,500 crore which is Rs 50 crore per match.
The details of who bid what is yet to come but the value for per match TV, and digital rights is Rs 107.5 crore.
As per the sources there are two media houses who have won the bid, one for TV and the other for digital. The media rights value has grown more than two and a half times than what Star India paid in the year 2017.
The process was divided into a total of four packages (A, B, C and D). Package A is exclusive for TV (broadcast) for the Indian subcontinent, while package B is for digital-only grouping for the same region. The winner will be able to digitally broadcast the games across the Indian sub-continent.
There are four specific packages in which e-auction is being conducted or 74 games per season for a five-year period with a provision of increasing the number of matches to 94 in the final two years.
Package C is for 18 selected games in each season for digital space, while in Package D all games will be for combined TV and digital rights for overseas markets.
The IPL media rights, which has media giants like Disney and Sony Corp vying for broadcast rights that could fetch BCCI upwards of $6 billion, has spilled over into the third day.
The online auction for IPL's television and digital broadcast rights from 2023 to 2027, the hugely popular two-month cricket league that draws top television ratings, began on Sunday morning and continued all day on Monday as well.
The auction is likely to conclude on Tuesday.
The high-stakes bidding war has Viacom 18, Reliance Industries' broadcasting joint venture, Sony Corp's India Unit and Disney, which currently owns the television and digital rights, all fighting for a piece of the cricketing pie.
The current digital and television rights are held by Star India, now owned by Walt Disney Co, which paid 163.48 billion rupees ($2.09 billion) in 2017.