Revlon Inc. is preparing to file for bankruptcy next week following supply chain problems and a heavy debt load.
Talks around the potential filing aren’t final and could change, said the people, who asked not to be named discussing private negotiations.
Distressed debt news provider Reorg first reported on the potential bankruptcy. Revlon’s shares plunged 53%, the biggest one-day drop on record, on Friday to close at $2.05.
New York-based Revlon, owned by billionaire Ron Perelman’s MacAndrews & Forbes, struggled amid competition from Estee Lauder Cos. and a host of smaller companies using social media to lure customers. Sales had been declining years before the pandemic, which also hit the company hard.
The brand has narrowly averted multiple defaults by cutting debt deals with creditors. The company is talking with creditors and equity ownership of the firm is likely to change.
Revlon has more than 15 brands, including Elizabeth Arden and Elizabeth Taylor, which it markets in nearly 150 countries.
Discussion about this post