Astral Pipes has rolled out a campaign titled ‘Dadho Sutho’ (very nice), featuring its brand ambassador, actor Ranveer Singh, to highlight the importance of good quality pipes. The film has been conceptualised by The Womb.
The film features Singh playing a Sindhi character. It showcases Singh’s friend boasting about his lavish interiors, lights, furnishings and the money he has spent making his dream home. However, due to the poor quality of pipes, all his furnishings and chandelier comes crashing down, showcasing how the ignorance of good pipes can jeopardise one's entire space. The film ends with Singh highlighting the properties of Astral Pipes. The film is entirely shot in Sindhi to create disruption and memorability.
Kairav Engineer, business development manager, Astral, said, ''As a responsible brand, we think we have to educate our consumers about investing in superior quality and long-lasting pipes in their dream homes. The campaign starring Ranveer Singh in a never seen before Sindhi character helps deliver the message of investing in a robust foundation and piping infrastructure for domestic use in an engaging manner, further reinforcing Astral as India’s trusted pipes.”