Groupe GM, international leader in hotel amenities, announce a new partnership with Phytomer. For 50 years, Phytomer has been transforming the sea into skincare to better reveal the beauty of women and men. The world’s most beautiful spas have chosen to offer their clients the revitalizing benefits of Phytomer treatments. With this collaboration, Groupe GM can now offer hotel guests a new amenity line inspired by the sea. Phytomer amenity products are enriched with Rock Samphire (Crithmum Maritimum) benefitting from its refreshing, relaxing and softening proprieties. A pure moment of well-being. Their formulas contain up to 98% natural origin ingredients. Its fragrance is inspired by the iodized and herbal freshness of the seaside, with a subtle blend of floral, aquatic, and woody notes.
The Phytomer hotel amenity line is fully in line with Groupe GM’s corporate responsibility program Care About Earth. Launched in 2018 Care About Earth program’s objective is to reduce the impact of the hospitality profession on the environment. This new line contributes to Groupe GM’s commitment to developing sustainable products and their corporate effort. It is available in 30ml deep blue tubes that are 90% plant-based. The caps are made of 100% recycled plastic. It consists of a shower gel, shampoo, conditioner, and body lotion. Phytomers’ hotel amenity line also features two large format dispensers in 400 ml: Ecofill and Ghost.