PROVIDENCE, R.I., May 31, 2022 (GLOBE NEWSWIRE) -- Seniors have spoken: Health plans need to support more than medical care, according to a new national survey from Virgin Pulse, the leading global digital-first health and wellbeing company. The survey of Americans ages 65+ provides insights about how their perceptions of health have changed since the start of COVID-19, what types of benefits they desire, and what type of member experience they want from their health plan in the future.
The Medicare market is growing, with adults ages 65 and older expected to account for approximately 20% of the U.S. population by 2050.1 Health plans are paying attention, with more than double the number of Medicare Advantage plan options now available per person compared to 2017.2 Understanding the needs and preferences of this population is critical to attract, satisfy, and retain members. Findings showed that seniors are eager for personalized, whole-person support and offerings that align with their health priorities like mental health resources, support for human connection, and more supplemental benefits.
To better understand what plan designs and benefit offerings will meet the evolving needs of older Americans, Virgin Pulse partnered with Ipsos to conduct a nationwide survey of over 1,000 Medicare beneficiaries ages 65+. Key findings from the new The Health Plan of the Future: What Older Americans Want report include:
“The health and wellbeing priorities of all Americans – including older adults – are continuously evolving, and they expect customized benefits that address the whole person,” said April Gill, executive vice president and general manager of health plans and health systems for Virgin Pulse. “With member experience more important than ever, plans that embrace these desires will reap the rewards and stay competitive in a crowded market. By leveraging new ways to engage members that combine both high-tech and human touch experiences, plans will stand out and successfully attract and retain members.”
Review the survey findings and learn more by downloading The Health Plan of the Future: What Older Americans Want.
About Virgin Pulse
Virgin Pulse is the leading digital-first health and wellbeing company that empowers organizations across the globe to activate populations, improve health outcomes, and reduce spend in an era of accelerating cost and complexity. Virgin Pulse’s Homebase for Health® connects data, people, and technology to deliver high tech, human touch experiences that engage and reward individual journeys. Virgin Pulse impacts over 100 million people across 190 countries by helping Fortune 500, national health plans and many other organizations change lives – and businesses – for good. For more tips and insights, connect with us on Twitter or LinkedIn.
