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With a comprehensive 40 per cent volume market share in the Indian tablets market during Q1 2022, Samsung has consolidated its position as a leader in the segment
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Samsung has captured the imagination of the Indian tablet buyer for yet another quarter, as the latest IDC report says that the Korean company captured a healthy 40 per cent volume market share in the Indian tablets market during Q1 2022.
According to IDC’s Worldwide Quarterly PC Devices Tracker, 1Q22, May 2022 release, Samsung also maintained a strong growth of 10 per cent against the last quarter (Q4, 2021). The company, especially, saw a great interest come in from the premium tablet segment priced USD 500 and above.
“The popularity of recently-launched Galaxy Tab S8 series and Galaxy Tab A8 series enabled us to further strengthen our leadership in the tablet market. The success of Galaxy Tab S8 series, especially Galaxy Tab S8 Ultra, is a testimony to the fact that consumers value meaningful innovations that add value and solve everyday tasks effectively. Our wide channel presence, availability of devices across price segments and attractive programs for consumers helped us consolidate our leadership,” said Sandeep Poswal, Business Head, New Computing Business, Samsung India.
The lockdowns during the worst spells of the pandemic also saw many people in India shift from smartphones to a tablet, which were preferred for attending virtual classes and meetings. It is predicted that the usage of tablets is only going to grow. It will be interesting to see how Samsung tackles the competition as more players enter the segment.