MTR Foods has launched a digital film showcasing its Laban Jelly Man in a whole new avatar that propositions More Laban, More fun.
The film shows a different take on what happens inside the pack when more pieces and more fruit flavor characters join in to make the whole consumption experience more fun.
Sharing their thoughts on the new TVC, Prerna Tiku, GM – Marketing, MTR Foods said, “We launched Laban in India and it gained tremendous popularity owing to its unique human shape and delicious fruit flavors. We have now re-launched the product in a whole new pack with more pieces, more share ability, and more fun! The film has been conceptualized to showcase the Laban universe inside the pack triggered by a child’s imagination and the fun interaction which follows. We are sure the new Laban will be loved by our consumers!”
The film will be distributed through various media channels across geographies.
AGENCY:
Created By: DentsuMB
Senior Creative Director: Vimal kirti Deshmukh
Associate Creative Director: Mijula J
Group Head Art: Vipin T
Account Management: Gurleen Singh
PRODUCTION:
Production House: Pixemostudios
Producer: Navya Peethambaran
Executive Producer: Vipin Nair
Director: Barath Jayarajan