ET Spotlight SpecialAnant Rangaswami, a marketing and advertising pioneer, died on Tuesday morning. He was 61 years old.
Anant Rangaswami worked in the advertising and marketing industry for over 25 years and had experience with several renowned organizations such as Sony’s SET, TAR TV, Times FM, and BCCL’s Times Television. Additionally, he was the editor of Impact magazine.
In addition to his work at CNBC 's Storyboard, he was a senior editor at Firstpost.com. Rangaswami served as vice president at TBWA India and was founder editor at Campaign India. Rangaswami was also the editor of Melt, a magazine and portal which is dedicated to advertising and marketing.
The two books that are authored by him are Watching from the Sidelines and The Elephants in the Room: The Future of Advertising in India.
In the wake of Rangaswami's passing, industry executives shared their grief on social media.
Mathias, angel investor and business strategist, stated, “Heartbreaking to hear of the passing of Anant Rangaswami. A wonderful person, adman (TBWA) journalist (former editor of Campaign India and CNBC TV18’s Storyboard) and a man who always stood up for the causes he believed in. May he rest in eternal peace,”
Raj Nayak, founder of happyness.me, said on social media platform Twitter, “An advertising professional, salesman, journalist, editor, event manager, he was a maverick and always on top of his game. A colleague and friend that I’ve known for over three decades, he was candid, outspoken, and a fine big-hearted human being. Will miss you dearly. #AnantRangaswamy”.
Shereen Bhan tweeted, “Terrible news this morning. We have lost a fabulous former colleague, the former consulting editor of @BrandStoryboard @ AnantRangaswamy. Full of ideas, razor sharp wit and a good friend. You will be terribly missed. My condolences to the family @CNBCTV18News.”
Anant Rangaswami worked in the advertising and marketing industry for over 25 years and had experience with several renowned organizations such as Sony’s SET, TAR TV, Times FM, and BCCL’s Times Television. Additionally, he was the editor of Impact magazine.
In addition to his work at CNBC 's Storyboard, he was a senior editor at Firstpost.com. Rangaswami served as vice president at TBWA India and was founder editor at Campaign India. Rangaswami was also the editor of Melt, a magazine and portal which is dedicated to advertising and marketing.
The two books that are authored by him are Watching from the Sidelines and The Elephants in the Room: The Future of Advertising in India.
In the wake of Rangaswami's passing, industry executives shared their grief on social media.
Mathias, angel investor and business strategist, stated, “Heartbreaking to hear of the passing of Anant Rangaswami. A wonderful person, adman (TBWA) journalist (former editor of Campaign India and CNBC TV18’s Storyboard) and a man who always stood up for the causes he believed in. May he rest in eternal peace,”
Raj Nayak, founder of happyness.me, said on social media platform Twitter, “An advertising professional, salesman, journalist, editor, event manager, he was a maverick and always on top of his game. A colleague and friend that I’ve known for over three decades, he was candid, outspoken, and a fine big-hearted human being. Will miss you dearly. #AnantRangaswamy”.
Shereen Bhan tweeted, “Terrible news this morning. We have lost a fabulous former colleague, the former consulting editor of @BrandStoryboard @ AnantRangaswamy. Full of ideas, razor sharp wit and a good friend. You will be terribly missed. My condolences to the family @CNBCTV18News.”
Disclaimer: This content is authored by an external agency. The views expressed here are that of the respective authors/ entities and do not represent the views of Economic Times (ET). ET does not guarantee, vouch for or endorse any of its contents nor is responsible for them in any manner whatsoever. Please take all steps necessary to ascertain that any information and content provided is correct, updated and verified. ET hereby disclaims any and all warranties, express or implied, relating to the report and any content therein.
now!Read More News on
(Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.)
...moreDownload The Economic Times News App to get Daily Market Updates & Live Business News.
