It's Day 5 of the ongoing Cannes Film Festival at the French Riviera. This year, India is the official Country of Honour, a status that ensures the country's presence as Focus Country at the Opening Night of 'Marche du Film' with the spotlight on India, its cinema, its culture and heritage. A host of Indian celebrities, including Deepika Padukone, Aishwarya Rai Bachchan, Aditi Rao Hydari, Tamannaah Bhatia, Urvashi Rautela, Hina Khan, Helly Shah, R Madhavan, Nawauzuddin Siddiqui and many others have put their best fashion foot forward as they attend the grand event.Read Less
Aishwarya a phenomenon in Cannes, had to create magic for her 20th year at festival: Gaurav Gupta
I wouldn't say my life has changed so much, it is just that I am now known to a global audience. I can now also work in overseas productions. Global projects are reaching me and they want me to be on board. I am open to these opportunities. Therefore, the principal change that has occurred is that I now have more projects to choose from.
When I bought the rights for the original screenplay, it had a different subject matter and spin. The character played by Jung was much smaller and the focus was solely on the role (of Park Pyong-ho) that I play. I decided to work on it. In the times that we live in there is so much fake information going around and I wanted to weave that into the film. I retained the 1980s setting because that was a period in which not only Korea but also many other countries saw information being routinely manipulated by those in power."
'Squid Game' star Lee Jung Jae hunts down Cannes glory with directorial debut 'Hunt'
"Squid Game" star and seasoned South Korean actor Lee Jung Jae has broken into the big league as a director with his debut film "Hunt", which premiered at the ongoing 75th Cannes Film Festival's Midnight Screenings section.
Cannes 2022: Pooja Hedge flaunts a gypsy look at the French Riviera
Aditi Rao Hydari makes her Cannes red carpet debut; says, 'It is the moment I've been waiting for'
Hina Khan slays in a satin golden gown at Cannes
OTT giant buys global rights of Emily Blunt starrer 'Pain Hustlers' at Cannes 2022
Aishwarya Rai Bachchan returns home with Abhishek Bachchan and Aaradhya after dazzling at the Cannes Film Festival - Click to view pics
Another stunning video from Cannes featuring Deepika Padukone
Deepika looks charming while she explores the streets of French Riviera
Aishwarya arriving in a chariot accompanied by Shah Rukh Khan for Devdas was an iconic Cannes moment for me: Aditi Rao Hydari
One of the ways that content becomes international and consumed is the fact that it becomes aspirational. Koreans have become successful because they are unabashed about how they don’t want to appease the rest of the world. They are very Korean in their nature – and that’s why my son wants to see it. I think if we are able to make those stories aspirational, of which we have many opportunities in India, we will be as much a global player as Hollywood is.
In the West, there is some kind of shyness when mythology comes up. I did a film called Elizabeth (1998), my first film outside India and I am thinking – how am I gonna do this? This is the most famous queen in the world and I am an Indian filmmaker! I was like, actually, I have a mythic idea and to me everything about Elizabeth is mythic. And when I was shooting it everybody said, ‘Shekhar, it is so melodramatic’, and I said, ‘No, it’s mythic’. Reviews also said that it is a very melodramatic film. I said, ‘Yes!’ They said it is a Bollywood film, and I said, ‘Yes!’ And then we got nominated for nine Oscars and Cate Blanchett became one of the biggest stars in the world.
How can I take India and what can be produced in India and make it palatable for the global market and reach out to that market? That’s what Korea did with K-pop or K-dramas. They reached out with a distinct Korean flavour catered to the world market. Every culture in the world has something to offer, I would hate a world which is standardised. Another thing that’s important is that India understands diversity. We are so used to diversity.