New features of will include the ability to write directly to storage, "immutability everywhere" to provide even faster ransomware recovery and additional protection from other threats, support for additional enterprise applications, and centralised visibility and management of Kubernetes data protection via a new Veeam Backup & Replication plug-in for Kasten by Veeam K10 V5.0.

will include integration with Veeam One, provide a single view of all Microsoft 365 backup architecture and components, deliver real-time alerts to assist in the quick resolution of data vulnerabilities, and offer detailed reports to show SLA compliance status.

Veeam Backup for Salesforce will offer the ability to back up in the cloud and on-premises, thus eliminating the risk of losing Salesforce data and metadata.

According to the company it will keep data under the organisation's own control, avoiding backup and storage lock-in. It will use native APIs for backup and recovery, so Salesforce records, hierarchies, fields, files and metadata can be quickly restored as needed.

All three products are scheduled for general release later in 2022.

"We help more than 450,000 customers all over the world protect their data from malicious actors, and eliminate down time and data loss," said Veeam CTO Danny Allan.

"With Veeam, you own, control and securely backup and recover your data anywhere in the hybrid cloud. Veeam enables organisations to confidently move to the cloud, avoiding lock-in with cloud mobility. This is the definition of modern data protection.

"Our consistent innovation and product-led growth are on full display at VeeamON 2022 as we continue to set the very highest product standards and respond to customer demands for redefining security, achieving resiliency and delivering future-ready solutions."

APJ is the fastest growing of Veeam's three geographical regions, and is "still in high growth mode" Veeam senior global technologist Anthony Spiteri told iTWire.

The region achieved 25% year-on-year growth in the recent quarter, achieving 109% of its sales quota, according to Veeam senior vice president and APJ general manager Shiva Pillay. Despite reaching 45% net new customer billings, he's not satisfied: "I'd like to see it grow closer to 50 or 60%."

And according to IDC's figures for 2H21, Veeam took top spot in both the worldwide and ANZ backup markets, and is on its way to the number one position in the APJ region, he said.

Consequently, the company is looking to hire an additional 50 people to fill a variety of roles around the region.

Pillay noted that Australia and New Zealand are lagging the region in terms of Kubernetes adoption, despite – or possibly because of – its early and rapid uptake of virtualisation. But new companies generally look for SaaS and cloud-native applications, and in time legacy applications will need modernisation, so he expects that to change.