Front and centre in the company’s strategy is the development of an expanded unified observability portfolio, which unifies data, insights and actions. The portfolio is designed to solve one of the industry’s most daunting problems: providing seamless, high performing and secure digital experiences in a hybrid world of highly distributed users and applications, exploding data and soaring IT complexity.

Riverbed also launched a new brand identity, with the introduction of Alluvio by Riverbed (for unified observability), reflecting the evolution of the company and its technologies, and strong market momentum as evidenced by over 30 per cent year-over-year bookings growth for its visibility and observability solutions in the last three quarters.

“This marks an exciting new chapter for Riverbed,” said Dan Smoot, Riverbed president and CEO.

“We’re capitalising on our trusted brand, the dynamic growth, and market momentum for our visibility solutions to position Riverbed as a dominant leader in the rapidly growing observability market. Through our vision to deliver a highly innovative, differentiated SaaS-based Unified Observability portfolio, we will meet an urgent customer need and disrupt the market. We are focused on helping our customers transform massive amounts of data into actionable insights, so they can drive enterprise performance and deliver exceptional digital experiences.”

Market opportunity and data challenge

Leading industry and financial analysts estimate the observability market will reachapproximately US$19 billion in 2024. Drivers of this growth include the shifts to hybrid work, the rise in  multi-cloud environments, and modern application architectures. These shifts make it extremely difficult for IT to extract actionable insights from data and proactively manage performance using existing tools.

According to Riverbed’s 75 per cent of business decision-makers say their organisations struggle to glean actionable insights from data that is generated by their technology infrastructure. Furthermore, IT departments still rely on siloed tools to manage performance and user experience and are overwhelmed by massive amounts of disparate data and alerts that provide little context or actionable insights.

Introducing Alluvio by Riverbed

To address this industry challenge, Riverbed has invested   in developing a unique approach to unified observability that is comprehensive, unified and easy-to-operate. Alluvio by Riverbed, the company’s unified observability software portfolio, is designed to provide IT with a unified view to reduce complexity and transform data into actionable insights across the entire digital ecosystem. It will also enable automated self-healing, allowing regular functionality across services. This will enable organisations to provide seamless digital experiences that drive enterprise performance for both the employee experience (EX) and customer experience (CX).

The name Alluvio derives from alluvium — the place where riverbeds unite and create the most nutrient-rich environment to mine for gold. Alluvio represents the coming together of discrete telemetry streams where insights that are hard to find, but worth their weight in gold,” says Tony Wright, Riverbed’s Australia and New Zealand (ANZ) Country Manager

“With our Alluvio unified observability solutions our partners across Australia and New Zealand will be able to remain competitive, productive and satisfy users’ fierce appetite for seamless digital experiences. Together, with our acceleration portfolio, we can help customers identify and accelerate every interaction.”

The Alluvio by Riverbed portfolio includes Riverbed’s industry-leading visibility tools for network performance management (NPM), IT infrastructure monitoring (ITIM) and digital experience management (DEM), which encompasses application performance management (APM) and end user experience monitoring (EUEM), that are available today and used by thousands of organisations across the world. 

Riverbed’s vision of the Alluvio unified observability portfolio is to capture every packet, flow, and end user transaction across multi-cloud and on-premises networks, applications, and user systems at full fidelity; and then apply intelligence through machine learning and artificial intelligence, to help IT quickly identify and resolve digital service quality issues so organisations can maintain productivity and deliver on user experience expectations.

“In this digital era, IT organisations and solution providers are on notice… The whole matters more than the parts. The digital experience of the worker, the customer, and even the smart device is determined by a complex and critical web of infrastructure and interactions. And all must fire accurately and together to deliver the best possible digital experience.” states Mark Leary, Research Director – Network Analytics and Automation for IDC. “A more inclusive approach to measuring, monitoring, and managing our digital systems and services is required if we are to gain the most from all underlying components, end-to-end services, and even IT teams and team members. Riverbed’s unified observability advancements extend across the digital infrastructure, encompassing applications, computing, networking, and endpoints to ensure the delivery of positive digital experiences and business outcomes.”

Riverbed will begin a Beta for a SaaS-based Alluvio unified observability solution in May 2022, with a general release expected later this year. To date, several organisations, including Fortune 500 companies, are trialling the solution, and providing valuable, positive feedback.

Brand, strategy announcements follow unification of Riverbed and Aternity

The launch of Riverbed’s new brand identity and product strategy comes nine months after the company reunited with Aternity – which had been operating independently – to capitalise on the tremendous growth opportunities around unified visibility and observability. Collectively, the companies’ intense focus on NPM, DEM, actionable insights and acceleration have delivered leading technology solutions that position Riverbed today to fully capitalise in both the unified observability and acceleration markets, meeting users’ expectations for excellent digital experiences.

Complementing the Alluvio portfolio, Riverbed acceleration solutions provide fast, agile, secure acceleration of any application over any network, whether mobile, remote, or on-premises. Built on decades of WAN optimisation leadership and innovation, Riverbed’s industry-leading acceleration portfolio delivers cloud, SaaS, client and eCDN (video streaming) applications at peak speeds, overcoming network latency, congestion, and suboptimal last-mile conditions to empower the hybrid workforce. Additionally, Riverbed’s enterprise SD-WAN provides best-in-class performance, agility, and management of MPLS, LTE, broadband, and Internet-based networks.

About Riverbed

Riverbed is the only company with the collective richness of telemetry from network to app to end user, that illuminates and then accelerates every interaction, so organizations can deliver a seamless digital experience and drive enterprise performance. Riverbed offers two industry-leading portfolios: Alluvio by Riverbed, a differentiated Unified Observability portfolio that unifies data, insights, and actions across IT, so customers can deliver seamless, secure digital experiences; and Riverbed Acceleration, providing fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of partners, and market-leading customers globally – including 95% of the FORTUNE 100 –, we empower every click, every digital experience.

Riverbed. Empower the Experience. Learn more at