For many, FIFA means a game rather than a sports politics institution. (File)The FIFA video game will be disappearing after the maker failed to strike a new licensing deal with world soccer’s governing body.
Instead, EA Sports FC will be introduced from 2023 after the company creates the final game in partnership with FIFA later this year.
EA has been producing a FIFA game for around three decades and its fond association with fans worldwide helped the Zurich-based organization’s brand when it was tarnished amid a wave of arrests of soccer officials in 2015.
For many, FIFA means a game rather than a sports politics institution. Now FIFA will have to search for new video gaming opportunities beyond EA.
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FIFA is officially dead
A two-decade old partnership has been dissolved
The games will be called ‘EA SportsFC’ as of 2023 and onward pic.twitter.com/KxtNF5tFkD
โ TmarTn (@TmarTn) May 10, 2022
โWeโre thankful for our many years of great partnership with FIFA,” EA CEO Andrew Wilson said. “The future of global football is very bright, and fandom around the world has never been stronger.
EA Sports’ football video game franchise will be known as EA Sports FC from 2023 onward after the company failed to reach an agreement with FIFA on a new deal ๐ฎ pic.twitter.com/cn1U1ApvnW
โ B/R Football (@brfootball) May 10, 2022
We have an incredible opportunity to put EA SPORTS FC at the heart of the sport, and to bring even more innovative and authentic experiences to the growing football audience.โ
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