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According to the press statement, this card will enable discovery and access for citizens via a QR code for government and private welfare services
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Haqdarshak, a for-profit social enterprise working on the delivery of social protection using tech and an agent-based network, has launched the Yojana Card for workers and micro, small and medium enterprises (MSMEs) on this international labour day.
According to the press statement, this card will enable discovery and access for citizens via a QR code for government and private welfare services. The yojana card platform is built with capabilities for back-end integrations with financial institutions, government systems, and other private welfare service providers.
With an assisted-tech model, the company is aiming to tap feature phone users along with smartphone users through a well-defined distribution strategy that leverages its network of over 20,000 field agents, predominantly women, who earn an income for the service delivery, it said.
The card will primarily target low-income families, who earn less than Rs 1,000 per day, especially construction workers, factory workers, sanitation workers, gig economy workers, street vendors, and micro-businesses with a turnover of less than Rs 10 lakh annually.
Aniket Doegar, CEO and Co-founder of Haqdarshak, said, “The Yojana Card is a single channel for welfare-schemes eligibility and will eventually be linked to a bank. It will be a game-changing product in solving access problems for social protection. With this launch, we aim to target the 500 million informal workers and micro-businesses under an active social protection net. The launch is also a new phase of growth for Haqdarshak after six years of proving the concept and reaching over 20 lakh families across 24 states in the country,”
“The Yojana Card is a platform which encourages collaboration among multiple stakeholders - governments, banks, corporates and CSRs, fintech, last-mile distribution networks - all of whom are focusing on serving the end beneficiaries but in their own different way,” said Savita Muley, Chief Product Officer, Haqdarshak.