How does Maruti Suzuki manage to dominate most of the segments it plays in? For starters it operates on the twin pillars of value-for-money pricing and giving customers what they want as far as they can within the parameters of their economics. Take the multi-purpose vehicle (MPV) segment, which has been historically dominated by the likes of Toyota Innova and now has rivalry across prices with the Mercedes-Benz V-Class, Maruti Suzuki Ertiga, Mahindra Marazzo, and recent entrants Kia Carnival and Kia Carens.
The Japanese auto giant got into the segment around a decade ago. It ...
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