"We are pleased to welcome Trent to the growing US-based Reejig team," said Reejig CEO Siobhan Savage.

"His success and experience building and scaling global customer-focused organisations will be an immense asset to us as we break into new regions and help our customers achieve zero wasted potential."

Peterson brings more than 24 years of industry experience to the company.

He joins Reejig from DocuSign, where he worked as APAC head of customer success.

Peterson's career also includes two stints at McAfee (most recently as APAC director of customer success group support services), director of APAC customer support at Intel, and R/3 Basis administrator at SAP.

"There are so many layers to peel back with the products Reejig has to offer to both businesses and individuals," said Peterson.

"Its application of independently audited ethical AI to help businesses understand their overall potential from employee's skills, personal and career goals alongside the obvious many benefits that flow from this to the employees, is a massive game changer that you wouldn't go without in today's environment.

"For me, understanding and helping my individual team members to achieve their career goals and become the best version of themselves, is a personal value of mine. This coupled with my career now devoted to building teams, my decision to join Reejig was an easy one."