Having faced a “zero revenue” situation during the pandemic-induced lockdown, asset owners and mid-market hotel brands which were hit the hardest are looking at sharing costs and risks. Many of the leading hotel brands are opting for the revenue sharing model with the asset owners instead of the popular management control.
Domestic mid-market hotel brands such as Indian Hotel Co’s Ginger, Kamat Group’s Orchid Hotels and Concept Hospitality’s Fern are in various stages of pursuing revenue share deals with the asset owners. While IHCL has been at it for some ...
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