AgenciesRolls-Royce recently debuted its Black Badge Ghost in India. Powered by a 6.75-litre V12 engine, the luxury car now delivers increased power (600PS) and torque (900 NM).
Talking about the luxury car, Irene Nikkein, Asia Pacific Regional Director, Rolls-Royce Motor Cars said in a press statement that, "Black Badge is our response to a new segment of super-luxury customers whose desire for luxury is bold and non-conformist. Throughout Asia we are witnessing highly successful entrepreneurs who are younger and more diverse than ever before. They are innovators, trailblazers, ‘rule-breakers’ — and above all — those who dare.”
She further added that Black Badge is a code of luxury for such innovators and trail blazers. With this new model Rolls-Royce celebrates Post Opulence in extremis and the purest Black Badge motor car in the marque’s history.
The Black Badge has drivetrain and chassis re-engineered for more urgent performance, and a curated collection of this luxury car debuts with Mandarin leather and technical carbon veneer in the country. It has a bespoke alloy wheel introduced in Black Badge house style with carbon fibre barrel. The Infinity lemniscate symbol continues to codify noir expressions of Rolls-Royce.
Customers can select any of the marque’s 44,000 ‘ready-to-wear’ colours or create their own entirely unique Bespoke hue. However, the overwhelming majority of individuals who requested this darker expression of Ghost have selected the signature Black.
To create what is the motor car industry’s darkest black, 100lbs (45kg) of paint is atomised and applied to an electrostatically charged body in white before being oven dried. The motor car then receives two layers of clear coat before being hand-polished by a team of four craftsmen to produce the marque’s signature high-gloss piano finish.
"At between three and five hours in duration, this operation is entirely unknown in mass production, creating an intensity simply unattainable elsewhere in the automotive industry. It is this depth of darkness that serves as the perfect canvas for clients to add a high-contrast, hand-painted Coachline, which has done much to create the Black Badge ‘black and neon’ aesthetic that has come to characterise this vivid family of Rolls-Royce motor cars." said the statement.
"The iconic Rolls-Royce hallmarks such as the high-polished Spirit of Ecstasy and Pantheon Grille have been ‘subverted’. Instead of simply painting these components, a specific chrome electrolyte is introduced to the traditional chrome plating process that is co-deposited on the stainless-steel substrate, darkening the finish," it added.
Talking about the luxury car, Irene Nikkein, Asia Pacific Regional Director, Rolls-Royce Motor Cars said in a press statement that, "Black Badge is our response to a new segment of super-luxury customers whose desire for luxury is bold and non-conformist. Throughout Asia we are witnessing highly successful entrepreneurs who are younger and more diverse than ever before. They are innovators, trailblazers, ‘rule-breakers’ — and above all — those who dare.”
She further added that Black Badge is a code of luxury for such innovators and trail blazers. With this new model Rolls-Royce celebrates Post Opulence in extremis and the purest Black Badge motor car in the marque’s history.
The Black Badge has drivetrain and chassis re-engineered for more urgent performance, and a curated collection of this luxury car debuts with Mandarin leather and technical carbon veneer in the country. It has a bespoke alloy wheel introduced in Black Badge house style with carbon fibre barrel. The Infinity lemniscate symbol continues to codify noir expressions of Rolls-Royce.
Customers can select any of the marque’s 44,000 ‘ready-to-wear’ colours or create their own entirely unique Bespoke hue. However, the overwhelming majority of individuals who requested this darker expression of Ghost have selected the signature Black.
To create what is the motor car industry’s darkest black, 100lbs (45kg) of paint is atomised and applied to an electrostatically charged body in white before being oven dried. The motor car then receives two layers of clear coat before being hand-polished by a team of four craftsmen to produce the marque’s signature high-gloss piano finish.
"At between three and five hours in duration, this operation is entirely unknown in mass production, creating an intensity simply unattainable elsewhere in the automotive industry. It is this depth of darkness that serves as the perfect canvas for clients to add a high-contrast, hand-painted Coachline, which has done much to create the Black Badge ‘black and neon’ aesthetic that has come to characterise this vivid family of Rolls-Royce motor cars." said the statement.
"The iconic Rolls-Royce hallmarks such as the high-polished Spirit of Ecstasy and Pantheon Grille have been ‘subverted’. Instead of simply painting these components, a specific chrome electrolyte is introduced to the traditional chrome plating process that is co-deposited on the stainless-steel substrate, darkening the finish," it added.
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