ETtechMumbai: Zomato will roll out its 10-minute food delivery service, Zomato Instant in Gurgaon today, according to a person familiar with the matter.
The service will be made available to users on Android phones across Gurgaon while an iOS rollout is expected soon after, according to a person aware of the matter.
Zomato was not immediately available for comments.
The 10-minute delivery service had stirred up a huge debate on social media after Zomato’s chief executive officer (CEO) Deepinder Goyal made it official on March 21.
Goyal defended the move saying it was safe for the delivery staff. “Ten-minute delivery is as safe for our delivery partners as 30-minute delivery,” Goyal claimed. He added that Zomato would not penalise delivery workers for late deliveries and offer no incentives for on-time deliveries either. In fact, delivery partners are not informed about the promised delivery time, Goyal said.
ET was the first to report on March 18 that Zomato was in talks with restaurant partners and cloud kitchens to pilot the 10-minute delivery service from Gurugram.
We also reported that others like Ola and Swiggy were also exploring ultra-fast food delivery options.
Zomato will facilitate 10-minute deliveries through “a dense finishing stations’ network” located near high-demand customer neighbourhoods, Goyal had said in a blog post on Twitter on March 21.
“Sophisticated dish-level demand prediction algorithms and future-ready in-station robotics are employed to ensure that your food is sterile, fresh and hot at the time it is picked by the delivery partner,” he had written in the blog post on the company website.
The proposed pilot also created concerns amongst the lawmakers about road safety and possible traffic violations in southern states including Tamil Nadu and Karnataka, ET reported on March 28.
The service will be made available to users on Android phones across Gurgaon while an iOS rollout is expected soon after, according to a person aware of the matter.
Zomato was not immediately available for comments.
The 10-minute delivery service had stirred up a huge debate on social media after Zomato’s chief executive officer (CEO) Deepinder Goyal made it official on March 21.
Goyal defended the move saying it was safe for the delivery staff. “Ten-minute delivery is as safe for our delivery partners as 30-minute delivery,” Goyal claimed. He added that Zomato would not penalise delivery workers for late deliveries and offer no incentives for on-time deliveries either. In fact, delivery partners are not informed about the promised delivery time, Goyal said.
ET was the first to report on March 18 that Zomato was in talks with restaurant partners and cloud kitchens to pilot the 10-minute delivery service from Gurugram.
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We also reported that others like Ola and Swiggy were also exploring ultra-fast food delivery options.
Zomato will facilitate 10-minute deliveries through “a dense finishing stations’ network” located near high-demand customer neighbourhoods, Goyal had said in a blog post on Twitter on March 21.
“Sophisticated dish-level demand prediction algorithms and future-ready in-station robotics are employed to ensure that your food is sterile, fresh and hot at the time it is picked by the delivery partner,” he had written in the blog post on the company website.
The proposed pilot also created concerns amongst the lawmakers about road safety and possible traffic violations in southern states including Tamil Nadu and Karnataka, ET reported on March 28.
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