In an earlier tweet, the analyst had mentioned that the opening day figure for Beast was second best for actor Vijay and overall fifth highest opener in the state. He further mentioned that due to negative word of mouth, the film faced a downtrend in evening and night shows.
#Beast opens well at the box office.
The movie has minted ₹26.40 cr gross from TN on Day 1.
2nd best for actor #Vijay, overall 5th highest opener in the state.
Due to negative WoM, the film faced downtrend in evening & night shows. — Manobala Vijayabalan (@ManobalaV) April 14, 2022
READ | Beast movie review: Netizens upset with director Nelson Dilipkumar for wafer-thin plot
Though one half of the audience is amazed by Vijay's power-packed performance, the other half is criticising director Nelson Dilipkumar for the wafer-thin plot and lack of direction in the Tamil film.
'Beast' is the third directorial of Nelson Dilipkumar, credited as Nelson in films. He is known for combining action with dark comedy in his movies. His last two films 'Kolamaavu Kokila' and 'Doctor' were critically acclaimed, though this time it seems that Nelson has missed his mark.