
Beast Movie Launch Live News: Vijay starrer Beast is out in theatres. Written and directed by Nelson Dilipkumar, Beast also stars Pooja Hegde in the lead role. The film’s trailer revealed that the action thriller is set inside a mall where terrorists have taken the customers as hostage. Unbeknownst to them, Vijay’s character Veera Raghavan is inside the mall and takes it upon himself to fight the terrorists. He is introduced as the “best and the most notorious spy” who is “meaner, leaner and stronger.”
In Vijay’s first televised interview in a decade with Sun TV, the actor was asked why he doesn’t give interviews. The Sarkar actor revealed that during his last interview, he was misinterpreted a bit, which discouraged him from giving further interviews.
“I think about 10 years ago, I had given an interview. And I felt my words were misinterpreted in that interview. I was not happy. Even my family members asked why I had spoken so arrogantly. I then had to call up the person concerned and explained to him that I didn’t mean it like that. And I can’t keep doing it to everyone all the time right. So, I keep away from interviews,” he said.
A few days ago, Vijay warned his fans to maintain decorum as Beast gets released in theatres. Bussy Anand, the General Secretary of Thalapathy Vijay Makkal Iyakkam (TVMI), said the members of the Iyakkam should not ridicule people holding positions in government, political leaders and others through posters, memes or social media. “We had already issued this advisory based on the instruction of our Thalapathy Vijay. We had initiated action against those who had violated this by removing them from the Iyakkam,” Anand said in a statement.
Actor Sivakarthikeyan tweeted, "Enjoyed watching #Beast and @actorvijay sir Vazthukkal @Nelsondilpkumar na @anirudhofficial sir @hegdepooja @manojdft sir and the entire team."
Nelson Dilipkumar could have used this plot set-up to turn in a nail-biting thriller. Instead, he gives us an unapologetic crowd-pleaser. Read Indianexpress.com's Manoj Kumar's two-and-a-half-star review here.
Vijay is one of the three superstars in Tamil cinema, besides Rajinikanth and Ajith Kumar, who rarely promotes his films. These stars have developed such a strong fan base across the world that people show up at the theatres without much persuasion.
Read Vijay's interview here
Fans went gaga seeig Vijay and Pooja Hegde onscreen
Film exhibitor Akshaye Rathi told indianexpress.com that Beast is likely to attract cinegoers across India. He said, “Up in the North, it can start a new trend and push the envelope in terms of earning the loyalty of a whole new audience. Also, good PR has been done with Varun Dhawan releasing the Hindi trailer, and Shah Rukh Khan praising and congratulating the film’s director Nelson Dilipkumar and actor Vijay. The trailer and the soundtrack have been outstanding. It’s only a matter of time until the movie is viewed widely.”
Read more here
As per film trade experts, Beast is likely to collect over Rs 40 crore in Tamil Nadu on opening day.
Film producer and distributor G. Dhananjayan said, “We all agree that Beast is going to make a record-breaking collection in Tamil cinema. It’s because of Vijay’s star image. Recently, a few producers and I estimated the film’s opening day collection. This film will collect a minimum of Rs 40 crore in just Tamil Nadu on day one. This collection is going to beat the previous records of Vijay. His movie Sarkar so far held the record for highest opening day collection and it was released during Deepavali holiday. But, this is not a holiday release."
Read full coverage here
A Twitter user named @saii_music wrote, "#Beast - a Nelson brand action film. What does that mean? Lighter-hearted, less thrilling, but maintains high entertainment value through situational comedy and high voltage action sequences. You’ll either love it or hate it, there’s no in-between."
A Twitter user named @Qass95 wrote, "#ThalapathyVijay new film #Beast is Outdated, boring and a Terrible film, #Vijay tried his level best but poor script, horrible execution, slow narration. What have you done man?"
Prashanth Rangaswamy called Beast 'Bundle of Blunders'. A Twitter user named @Reez_wincityx reiterated Prashanth's review. He tweeted, "Most genuine reviewer. We are expecting good commercial movies from Tamil industry not like #valimai, #beast, #Annaatthe. Other industries is making larger than life movies with great plot like RRR, KGF but Tamil cinema is still stuck with old outdated stories."
Here's what his tweet read:
Twitter user @Raana_official predictted Beast's collection in Tamil Nadu. He ttweeted, "#Beast TN gross Expected around 16 crores."
Twitter user @ashwindevv wrote, "#Beast - watchable if watched with zero expectations... there were too many bad sequences ... anirudh bgm saved many scenes... watch it only for vijay."
Twitter user @ClasslessCULE gave a mixed review. The tweet read, "#Beast Fairly Engaging! Mass BGM From Anirudh! Nelson's Weak Narration. Enjoyed In Parts! Avoid Logics! Watchable, 7/10"
Actor Arya sent his wishes to Vijay and the team of Beast.
Indianexpress.com's Manoj Kumar writes, "Just minutes before the much-awaited hero’s entry, the movie will start firing on all cylinders, providing the right cues for fans to get ready to welcome their favourite star with deafening rounds of applause, whistles and screams."
Read full review here
A Twitter user named @CricCrazyJohns posted, "Screen presence of Vijay is the highlight of #Beast - second half could have been even better but overall an entertainer for everyone."
A fan named @DVJJain shared on Twitter, "#Beast The Dance In #HalamathiHabibo is just to another level🔥🔥👌👌 Thalapathy has danced like never before @hegdepooja is also too good😘 Same with #JollyOGymkhana song that is also cool n breezy with outstanding dance steps❤️🙏@AlwaysJani👏👏👏."