Flipkart launches first grocery fulfilment centre in Assam
Premium- The facility, which was inaugurated at Palasbari near Guwahati, would be the second such grocery fulfilment centre of Flipkart helmed by women after the one in Coimbatore
E-commerce major Flipkart on Friday launched its first grocery fulfilment centre in Assam, to be run by an all-woman team, a top company official said.
Smrithi Ravichandran, vice-president – head of the grocery at Flipkart, told PTI, “The northeastern region has the highest conversion rate in terms of customers visiting our site, translating into purchase. We are seeking to further improve it with this grocery fulfilment centre."
The facility, which was inaugurated at Palasbari near Guwahati, would be the second such grocery fulfilment centre of Flipkart helmed by women after the one in Coimbatore, she said.
Till now, the centre in Kolkata catered to the grocery section of the northeastern region.
The fulfilment centre (in Assam) will be run by women and it is another step towards empowering women and creating a conducive and inclusive environment for everyone to grow, she said.
This facility in Palasbari will be spread across 1.23 lakh sq feet, and provide more than 300 job opportunities while having the ability to cater to almost the entire northeast, as per Ravichandran.
She said to the news agency that "We want to source our products from the local farmers as far as possible and are working towards it."
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Flipkart seeks to cater to customers across India with local products from the northeast in the next two-three months.
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