Schbang has elevated Aditya Mehendale as national creative director.
He will be responsible for overlooking the creative product across India for Schbang and will actively play a role in maintaining synergies across the north and south geographies of the company.
Prior to this, he was creative director.
Harshil Karia, founder, Schbang, said, “Aditya is a brilliant creative mind and has proven time and again his ability to understand the customers’ requirements and translate them into a fine creative product. The work that Schbang has done over the last 7 years has had his touch on it. I am delighted with the celebration, it’s a growth story that means a lot to us. We wish Aditya all the best in this new role.”
Mehendale said, “It’s been awe-inspiring to be part of a journey that has taken us from being a fledgling agency seven years ago to one of the most dominant independents in India. As I step into the big shoes of overlooking our entire India creative portfolio, I thank Schbang for its
unshaken faith and confidence in me and intend to do my best to strengthen our position as an India-born creative powerhouse.”