Ex-Flipkart executive joins Woovly as head of content

Ex-Flipkart executive joins Woovly as head of content
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Synopsis

Singh's new role will entail leveraging content to build the next big thing in social commerce and content creators' community.

ET Online
Manjeet has previously managed the content strategy of Flipkart, India's hyper-growth start-up, and has a wealth of experience in working with internet companies.
Bangalore: Social commerce platform Woovly has announced the hiring of Manjeet Singh as head of content.

Singh's new role will entail leveraging content to build the next big thing in social commerce and content creators' community.

Manjeet has previously managed the content strategy of Flipkart, India's hyper-growth startup, and has a wealth of experience in working with internet companies. Backed by diverse business knowledge, Manjeet possesses a deep understanding of consumer purchasing habits as well as the overall content strategy and execution for all customer-facing touchpoints. Apart from Flipkart, he has also worked on expanding the growth of companies like Aditya Birla, Convergys, and the Taj Group of Hotels.

J Venkat, CEO & Cofounder, Woovly, said, in a statement, “We think Manjeet’s experience in optimizing content to enable the transition to online commerce will be crucial to improving the conversion of content consumers to online shoppers. We welcome him to the leadership team for bolstering our vision of enabling 100 million users to discover and shop socially.”

Woovly, a lifestyle social commerce platform for Indian millennials from Bharat, claims to have grown by 500% in the last 1.5 years. It aims to capture 15% of the $100B social commerce market in the next 5 years.

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