Meesho plans branded goods biz, eyes brand makeover
Synopsis
According to sources familiar with the company, about 80% of Meesho’s users and 65% of transacting users are from its direct selling business.
Bengaluru/Mumbai: Social commerce platform Meesho, largely known for selling unbranded products, is looking to enter the branded products category, as it expands its direct-to-consumer (D2C) e-commerce business. According to sources familiar with the company, about 80% of Meesho’s users and 65% of transacting users are from its direct selling business. Now, it is looking to capture a larger wallet share by going after “affordable brands” in
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