"Before I became an actor, my dad had produced a few films but they hadn't really worked. We had some luck in producing TV content but not exactly films. The landscape was also different then. Now, there are so many outlets, satelites, OTTs, the markets have grown. Now you can mount a film and land safely.
"But I wanted to produce because I have seen many times that there have been issues with producers on my films, sometimes there are delays, sometimes the releases are not good, marketing isn't good. So I want to be there for my films, from start to finish," he added. 'Salute' also marks the Malayalam debut of Diana Penty.