Disney+ Hotstar to premiere Tamil drama ‘Taanakkaran’
Premium- The film stars Vikram Prabhu and Anjali Nair in lead roles and has been directed by Tamizh
NEW DELHI : Disney+ Hotstar will premiere Taanakkaran, a Tamil drama that has decided to skip the wait to get to theatres. It stars Vikram Prabhu and Anjali Nair in lead roles and has been directed by Tamizh.
The year 2021 saw OTT (over-the-top) streaming platforms witness films in the four south Indian languages, including their dubbed versions, break out, comprising as much as 10% of overall viewing minutes. Further, north Indian states such as Maharashtra, Uttar Pradesh and Delhi NCR (National Capital Region) make up 75% of viewership for dubbed movies. Malayalam film Minnal Murali was one of the top ten non-English films on Netflix for the last week of December, with 5.9 million viewing hours, while titles like Jai Bhim, Sarpatta Parambarai and Soorarai Pottru are among Amazon Prime Video’s biggest hits.
Media experts say acquisition prices for southern films that were much lower than Hindi films to begin with, are only going to get higher in 2022, as they perform better than many niche, multiplex Hindi films and as previously premium platforms look to go mainstream. Even small Malayalam films can now demand up to Rs. 20-30 crore, as much as a mid-sized Hindi film.
While a few films made a direct debut on digital platforms during the pandemic-induced lockdowns when theatres had remained shut over the past two years, big-ticket theatrical releases began this Diwali with Akshay Kumar’s Sooryavanshi and Rajinikanth’s Annaatthe. More recently, Alia Bhatt-starrer Gangubai Kathiawadi set the cash registers ringing.
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Last year, Netflix had premiered Kartik Aaryan’s Dhamaka, Taapsee Pannu’s Haseen Dilruba and Parineeti Chopra-starrer The Girl On The Train. Amazon Prime Video had Farhan Akhtar’s Toofan and Dharma Productions’ Shershaah streaming recently. ZEE5 brought Pannu’s sports drama Rashmi Rocket and Abhishek Bachchan’s mystery thriller Bob Biswas while Disney+ Hotstar that had already premiered titles like Hungama 2 and Bhuj: The Pride of India, streamed Atrangi Re, starring Dhanush, Sara Ali Khan and Akshay Kumar for Christmas. The film had been directed by Aanand L. Rai.
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