ThinkStock PhotosBANGALORE: Social commerce platform for Tier 2, Tier 3 millennials driven by a creator community, Woovly, has announced the hiring of Tandava Krishna Yadav as Associate Director, Growth & Marketing. Tandava's new role will entail growing and taking Woovly on a trajectory to scale.
With a long experience working with online businesses, Yadav's an expert in growth hacking, brand creation, and marketing strategy. He has a record of starting and growing businesses from the ground up. He has previously been responsible for scaling the growth of brands like KhataBook, FlexiLoans and FloBiz.
In a statement, J Venkat, CEO & co-founder, Woovly, said, “We believe Yadav's experience with scaling consumer-centric apps via data-driven approach for new Bharat (Tier 2, Tier 3, Tier 4 cities) will strengthen our vision of enabling 100 million users to discover and shop socially.”
“There is tremendous growth happening in the social commerce space and it’s exciting to get an opportunity to join forces with Venkat in their endeavour to grow Woovly into a market leader," said Yadav in a statement.
Through content-driven social commerce, Woovly brings brands to India's Tier II and Tier III towns. The company uses social media platforms to empower micro and nano content and creates a holistic experience by combining content, community, and e-commerce. They hope to capture 15% of the $100 billion social commerce market in the next 5 years.
With a long experience working with online businesses, Yadav's an expert in growth hacking, brand creation, and marketing strategy. He has a record of starting and growing businesses from the ground up. He has previously been responsible for scaling the growth of brands like KhataBook, FlexiLoans and FloBiz.
In a statement, J Venkat, CEO & co-founder, Woovly, said, “We believe Yadav's experience with scaling consumer-centric apps via data-driven approach for new Bharat (Tier 2, Tier 3, Tier 4 cities) will strengthen our vision of enabling 100 million users to discover and shop socially.”
“There is tremendous growth happening in the social commerce space and it’s exciting to get an opportunity to join forces with Venkat in their endeavour to grow Woovly into a market leader," said Yadav in a statement.
Through content-driven social commerce, Woovly brings brands to India's Tier II and Tier III towns. The company uses social media platforms to empower micro and nano content and creates a holistic experience by combining content, community, and e-commerce. They hope to capture 15% of the $100 billion social commerce market in the next 5 years.
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