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69% Women Prefer Real Estate As Preferred Mode Of Investment In 2022: Survey

According to the survey, a total of 94 per cent of women stated that they were looking to invest in residential properties while 6 per cent also stated their preference for commercial properties

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A majority (69 per cent) of women preferred to invest in property as opposed to gold, SIPs, stocks and luxury fashion, according to a recent survey conducted by NoBroker, a tech-based brokerage-free real estate platform. 

NoBroker's survey revealed that of total women respondents looking to buy homes, 27 per cent declared investment their primary motivator, while 81 per cent were looking to buy for end-use.

NoBroker’s annual real estate report (issued in December 2021) also mentioned that real estate is currently an end users’ market. Given that, the number of women considering property purchases for investment is an indicator for times to come. The platform has also witnessed a consistent spike in registration in the number of women buyers over the years. 

A majority of women who were looking to buy for investment purposes happen to be from Delhi-NCR and Bangalore while those looking to buy for end-use were mostly from Mumbai and Chennai. The survey was conducted across Delhi-NCR, Hyderabad, Bangalore, Chennai, Mumbai, and Pune. Over 9,000 women participated in the survey, it said. 

According to the survey, a total of 94 per cent of women stated that they were looking to invest in residential properties while 6 per cent also stated their preference for commercial properties.  

It added that 73 per cent of women were looking to purchase a property within the ticket size of INR 40-75 lakhs. 20 percent were looking to buy a property between Rs 75 lakhs to 1 crore and 7 per cent were looking for properties over Rs 1 crore. 1 and 2 BHKs were the most popular choices.  

“Our latest survey shows real estate occupying a relevant space in the mindset of our women customers. Traditionally, the ratio has always been tilted in the favor of men. It's heartening to see how the choice is becoming more unanimous with so many women participating in decisions pertaining to real estate”, said Saurabh Garg, Co-founder and Chief Business Officer, NoBroker.com. 

 


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