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TruNativ F&B is a D2C business and its products are sold through its website and other e-commerce portals
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Emami, an Indian personal care and healthcare company on Saturday said that it has acquired a 19 per cent equity stake in Tru Native F&B (TruNativ) for an undisclosed consideration.
Tru Native F&B markets nutrition products under the brand “TruNativ”.
Inspired by the government’s vision of providing holistic nutrition to Indians under its POSHAN Abhiyaan, “Tru Nativ F&B” is a nutrition company that aims to empower health and fitness enthusiasts with affordable and healthy food and beverages options, according to the official statement.
Harsha V Agarwal, Director, Emami said, “We are delighted to announce our partnership with TruNativ through investment in an equity stake. With health and wellness being the buzzword for consumers today, we see tremendous potential in the nutrition segment."
Agarwal added that TruNativ product offerings are very unique as they are based on real consumer habits and issues. We are excited to enter this segment which is in line with our Investment strategy and look forward to adding meaningful value to the brand.
Pranav Malhotra, founder, Tru Native F&B said, “The nation as a whole is moving towards a healthier lifestyle which has been further accelerated by the pandemic. As the consumers adopt a preventive approach, there has been a significant uptick in demand of protein, fibre, vitamins, etc along with healthy food substitutes."
Malhotra further said that TruNativ is poised to take benefit of this evolving opportunity through its innovative products delivered in convenient forms. It is exciting to have Emami come on board as a partner, who not only has very deep industry experience, but also believes in our vision to make TruNativ a household brand.