Wakefit.co gets Rashmika Mandanna
Home and sleep solutions brand, Wakefit.co, has roped in actor Rashmika Mandanna as its first brand ambassador. She will be a part of the brand’s upcoming campaigns, aid its brand-building efforts and chart out its growth. Mandanna will also strengthen the company's expansion plans and help penetrate deeper markets across the country.
Liqvd Asia wins Vega’s digital duties
Vega has awarded its digital mandate to Liqvd Asia. The agency will be responsible for leveraging the digital space to optimise the brand’s online visibility and outreach across multiple relevant platforms. Liqvd Asia will also engage with Vega’s customer base and craft social media strategies and campaigns to highlight its innovation and offerings. The account was won post a multi-agency pitch.