Truecaller has announced the appointment of Genesis BCW to handle its public relations duties.
The account was won post a multi-agency pitch.
With this partnership, the agency will focus on enhancing the brand image of Truecaller and building its thought leadership around making communication safe and efficient.
Deepshikha Dharmaraj, chief executive officer, Genesis BCW and BCW India Group, said, “Truecaller is constantly innovating the user call experience. The brand has become synonymous with caller safety and spam blocking, and we are excited to partner with them again to take their thought leadership to the next level with our earned-plus offer.”