In a bid to make video as simple as possible to discover and create, Meta-owned photo-sharing platform Instagram has announced that it will no longer be supporting standalone app for IGTV.
The company said that, instead, it will focus on having all video on the main Instagram app.
"We believe that this makes it easier for people to have all of these features and abilities in the main app, and are excited to continue to simplify and improve video in the main Instagram app over the coming months," the company said in a blogpost.
Reels continues to be a growing and important part of Instagram and the company said it is excited to invest even more in this format. Reels also continues to be the largest contributor to engagement growth on Instagram, as more people watch them to be entertained, go deeper with their interests, or discover new creators.
Instagram also said that it is exploring more ways for creators to earn by creating reels that entertain the community. In addition to bonuses, later this year, it will begin testing a new ad experience on Instagram, which will allow creators to earn revenue from ads displayed on their reels.
"Over the coming months, you will see us continue to invest in simplifying our video formats, making it even easier to create and watch video on Instagram -- the way you already do with Reels," the company said.
--IANS
vc/vd
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
RECOMMENDED FOR YOU