You would like to read
- Surya Sarees celebrates World Saree Day 2021 with Flair and Elan
- The Leela Palaces, Hotels And Resorts announces the opening of The Leela Gandhinagar in Gujarat's vibrant capital city
- Founder of I REE Group of Companies gets accorded with Rashtra Prerna Award 2021
- The Leela Palaces, Hotels, and Resorts announces the opening of the Leela Bhartiya City Bengaluru, Hotel convention Centre, and Private Residences
- Niche online only travel accessories brand Destinio launches Its D2C e-commerce store
Mumbai (Maharashtra) [India], February 25 (ANI/BusinessWire India): Sanjay Leela Bhansali's latest with Alia Bhat - Gangubai Kathiawadi, is already breaking the internet with the launch of its trailer and its feature song - Dholida.
This is a special film because it brings two stalwarts of Indian cinema together for the first time and because it has a very strong woman at the centre of its story.
While playing the character of Gangubai, we have seen snippets of Alia looking stunning wearing many different types of the quintessential Indian garment - the Saree. Karagiri, one of India's largest D2C saree brands, has just announced an exclusive collection of sarees that pays tribute to the beautiful sarees showcased in the film.
The collection has all the sarees from the songs - the Dholida saree, the Jab Saiyaan saree, as well as sarees from the iconic scenes in the film. The sarees are perfect for the upcoming summer season, with light drapes and breathable fabric. The collection also has other sarees from different weaving clusters of India, which is a modern take on the era in which the movie is set in.
Speaking about the launch, Ananth Narayanan, Founder and CEO of Mensa Brands, said, "Karagiri is one of our breakout brands and makes beautiful sarees accessible to women across India and the globe. We are excited about this being the first ever exclusive saree collection that brings the sarees of a blockbuster film closer to all fans of the saree."
The founder of Karagiri, Pallavi Mohadikar spoke about the exclusive collection, "our collection not only has sarees inspired by the ones in the film but also has modern renditions of those. There's a special saree for every woman to fall in love with."
Prerna Singh, the CEO of Bhansali Productions said, "Every element in Sanjay Leela Bhansali sir's film carries a deeper connection and in Gangubai Kathiawadi, the saree is significant to Alia's character. We are happy to have collaborated with Karagiri to recreate some of the much-appreciated looks of Gangubai."
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)
DISCLAIMER
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
