Kinnect has appointed Bharatesh Salian as senior vice president - marketing science and customer experience to lead its newly launched CX practice.
Kinnect CX will help the agency partner with clients towards their digital transformation journey and fuel their customer-centric ambition.
It will provide services such as e-commerce and order management solutions, CRM, loyalty and first-party data management programs, platform consulting and implementation services, ML, AI and data-led solutions, omnichannel consumer experience journeys and web 3.0 solutions.
Salian moves from MRM, where he was branch head.
The deployment of the lab is still in the works and will be operational by 2023.
Rohan Mehta, CEO, Kinnect, said, “Kinnect has strong partnerships with brands across experience design, CRM, and data delivery, but what we realised is it could ‘be more effective together—with the client, at new business, in sharing best practices and unlocking new doors. According to today's new reality, people are accustomed to online experiences and expect them to translate as smoothly and effectively as they would in person. Through the KinnectCX network, we'll be able to more efficiently and smoothly put together a bespoke team for each opportunity, with expertise in strategy, design, analytics, technology and content.”
Salian said, “Times have changed, and marketing online has hit a revolution. It’s no longer about the one-sided conversation but rather about building relationships and having conversations with our consumers in a hyperconnected world. It’s also about pushing the boundaries to understand your consumer better and make communication plans carved out of customer journeys.”
With over 22 years of experience, he has also worked with the Publicis Groupe, Omnicom Media Group, and IPG.