Popular online discussion platform Reddit, which acquired short-form video social platform Dubsmash late last year, has finally shut down the platform.
Dubsmash will not be available to download through the App Store or Google Play. Also, downloaded apps will stop functioning on the same date.
"The Dubsmash team has been accelerating Reddit's video, so parts of Reddit will feel familiar to Dubsmashers," the company said in the blogpost recently.
"Dubsmashers can continue connecting with each other at r/dubsmash and hop over to Reddit to discover an endless stream of new creators and communities that match their many interests and talents," it added.
When Reddit acquired Dubsmash, the app was drawing more than 1 billion video views per month.
About 25 per cent of all Black teens in the US were on Dubsmash, and females represent 70 per cent of users. About 30 per cent of users used to log in every day to create video content, indicating a high level of retention and engagement.
Last year, the company said it will integrate Dubsmash's innovative video creation tools into Reddit, which will empower Reddit's own creators to express themselves in original and authentic ways.
--IANS
wh/ksk/
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
RECOMMENDED FOR YOU