L&K Saatchi & Saatchi has announced the appointment of Neeraj Sharma as senior vice president. Sharma joins the agency's planning team from Rediffusion, where he was head of planning.
He will be based in Mumbai.
Snehasis Bose, chief strategy officer, L&K Saatchi & Saatchi, said, “Neeraj’s balanced belief in the ‘science’ of the business solve and the ‘art’ of the inspiring strategic solution resonated strongly with the two truths that have defined L&K Saatchi & Saatchi: a) our ability to offer solves that move the needle on the business and b) craft inspiring integrated communication strategies to bring the above-said solves to life. This coupled with his rooted, yet open collaborative spirit made him a must-have-propellant for L&K Saatchi & Saatchi’s growth journey.”
Sharma said, “Every new place you join, you join in the hope of doing some amazing and effective work. I am excited about the ‘power of one’ vision and its ability to create end-to-end solutions for our clients. Given the great brands L&K Saatchi & Saatchi has and is rapidly adding to its roster, this is a great opportunity for me to partner in remarkable integrated campaigns which deliver measurable business results.”
In a career spanning more than 15 years, he has also worked with DDB Mudra, Rediffusion (two stints) and 82.5 Communications.