LawSikho has announced the appointment of Vibhas Sen as director of marketing. Sen's last full-time stint was with Ellementary where he was head of marketing till October 2019. Post that, he has been a consulting CMO with several brands.
Sen has also represented India in fencing at the Paralympics.
Sen said, “The best lawyers are great storytellers. In today’s world where customers are more interested in buying experiences than products, it’s important to show them what your brand means instead of only showing what you sell – this is how to humanise the customer experience. The secret lies in telling a great story, which is the foundation of great marketing. LawSikho has built an amazing brand in the last five years with the power of storytelling and custom curated content, which makes them a very powerful brand.”
LawSikho is a legal ed-tech company that creates advanced and practical legal courses.