VOOT announces line-up for February

Everything’s Gonna Be All White is a four-part docuseries

2 min read . Updated: 10 Feb 2022, 10:02 AM IST Lata Jha

American films, television shows and programming in Turkish, German and Korean languages are emerging as a big draw on over-the-top (OTT) video streaming services

Listen to this article

New Delhi: VOOT, the video streaming service owned by Viacom18 Media Pvt Ltd has announced a new line-up for February. This includes two international shows Everything’s Gonna Be All White, a four-part docuseries and the second season of reality show Temptation Island USA.

American films, television shows and programming in Turkish, German and Korean languages -- including their dubbed versions -- are emerging as a big draw on over-the-top (OTT) video streaming services, making up as much as 30% of overall viewership, said senior executives at several of these platforms.

While such international content finds ready takers among young urban Indians in the metros, those in small towns benefit from their dubbed versions in both Hindi and regional languages.

Netflix’s Extraction and The Kissing Booth have been popular in Hindi and Tamil as have Amazon’s The Boys, The Tomorrow War, Wonder Woman and Parasite. Walt Disney, too, has decided to tap smaller towns by making Disney+ (including Marvel) content available even on its cheaper price plans in India to expand reach.

While a handful of niche, foreign language TV channels and torrent websites on the Internet had introduced Indians to international content earlier, OTT platforms have helped improve ease of access, according to media experts.

While metro audiences are over-saturated with the discovery of such international content on OTT, small towns have recently started acquiring a taste for what may be considered cool, and is part of social media chatter. Covid has also ensured people are exposed to a lot more things on the phone, given that several large families do not have multiple TV sets.

MINT PREMIUM See All

In an earlier interview with Mint, Ferzad Palia, head, Voot Select, Voot Kids, and international business, Viacom18 had said that the platform will bank on a freemium, or mix of advertising and subscription-driven strategies to drive growth in the Indian market, where it competes with nearly 60 other OTT platforms.

Subscribe to Mint Newsletters

* Enter a valid email

* Thank you for subscribing to our newsletter.

Never miss a story! Stay connected and informed with Mint. Download our App Now!!