The Economic Times
English Edition
| 09 February, 2022, 12:02 PM IST | E-Paper
Search
+
    Read. Lead. Succeed. ET Prime - For Members Only
    • Sharp Insight-rich, Indepth stories across 20+ sectors
    • Access the exclusive Economic Times stories, Editorial and Expert opinion

    Internet shutdowns and curfews cannot stop this logistics company from reaching all parts of Kashmir

    Synopsis

    Kashmir has a lot to offer, but being a conflict zone has often created large gaps in the logistics and supply chain network of microentrepreneurs and small businesses. FastBeetle wants to change that even if it has to work with 2G technology.

    For Omaira and Binisha Khan, entrepreneurship comes with abnormal challenges. First, the women run an online fashion business despite living in — as Omaira puts it — “a conservative society”. Second, their venture is based in a long-standing conflict zone. Volatility is a bigger concern than uncertainty. Yet, the duo — Montessori-trained teachers who became friends in college — decided to start a fashion business, Craftworld Kashmir, from
    Share This Article
    • GIFT ARTICLE
    • FONT SIZE
    • SAVE
    • PRINT
    • COMMENT

    To read full story, subscribe to ET Prime

    Get Unlimited Access to The Economic Times

    The Big Budget Sale

    @ ₹34 per week

    Billed annually at ₹2499 ₹1749(30% off)

    Sign in to read the full article

    You’ve got this Prime Story as a Free Gift

    Why ?

    • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

    • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

    • Clean experience with
      Minimal Ads
    • Comment & Engage with ET Prime community
    • Exclusive invites to Virtual Events with Industry Leaders
    • A trusted team of Journalists & Analysts who can best filter signal from noise
    The Economic Times