Vedant Fashions an expensive, high-risk bet on ethnic wear

ET Intelligence Group: Vedant Fashions, the category leader in the men’s wedding wear known for its flagship brand Manyavar, is coming out with an IPO to offer exit to its existing institutional investors; promoters too will be participating in the offer for sale and will hold nearly 85 per cent stake after the IPO. The company has no comparable organized large peer. It has demonstrated high profit margins and return ratios. However, the IPO