The Glitch, part of VMLY&R, has won bagged the digital mandate for Enamor, an online lingerie shop.
With this association, the digital creative agency will handle the brand’s entire portfolio of categories, including innerwear, shapewear and athleisure.
This account was won post a multi-agency pitch.
Sandra Daniels, VP-marketing, Enamor, said, “The Glitch brought not only creative ideas and execution, but also unique, cultural insights about our audience – they are experts in tomorrow’s India, and we want to leverage their understanding of the country’s youth to connect in an authentic way. We look forward to bringing athleisure to the Indian market while also working with them on our digital scope across all our products.”
Mehek Contractor, senior director, The Glitch, said, “Enamor is a brave brand breaking traditional and outdated stereotypes of what a woman must look like. We are proud to work with a brand who promotes self-love as beauty and creates silhouettes that focus on how women feel, rather than how they look.”