AgenciesA video recently went viral which showed a Karnataka farmer was humiliated for not having enough money to purchase a car worth Rs 10 lakh. A salesman of Mahindra Rise showroom in Tumakuru near Bangalore insulted Kempegowda RL from Chikkasandra hobli for not having even "Rs 10 in his pocket."
Setting up a great example of 'do not judge a book by its cover', the Ramanapalya-based farmer, along with his friends, raised Rs 10 lakh to buy the car of his dreams.
Mahindra Group and the salesman in question was heavily trolled after the video was widely circulated. The Mahindra Group team and its Chairman quickly took cognizance of the matter and got in damage control mode.
Veejay Nakra, CEO of Automotive at Mahindra & Mahindra, assured the social media community that they are investigating the incident and will take appropriate action.
He further explained that they will ensure sensitivity training within the organisation by counselling the frontline staff, in case any transgression is observed.
"Dealers are an integral part of delivering a customer centric experience, and we ensure the respect and dignity of all our customers," he added.
Replying to Nakra's tweet, Anand Mahindra reiterated the 'core purpose' of Mahindra Group. He said that the core value of the company is to enable different communities and their stakeholders to flourish.
He also said that one of the key core values is to uphold the dignity of the individual. "Any aberration from this philosophy will be addressed with great urgency," he wrote.
According to The Times of India, the sales executives had failed to deliver the car after Kempegowda showed up with the cash as Saturday and Sunday were government holidays.
The farmer, who grows jasmine and crossandra on his farm, later lodged a police complaint and warned of a protest in front of the showroom.
"I’ve asked the sales executive and the showroom authorities to apologise to us in writing for humiliating me and my friends. Now, I’ve lost interest in buying the vehicle," he was quoted saying to TOI.
Setting up a great example of 'do not judge a book by its cover', the Ramanapalya-based farmer, along with his friends, raised Rs 10 lakh to buy the car of his dreams.
Mahindra Group and the salesman in question was heavily trolled after the video was widely circulated. The Mahindra Group team and its Chairman quickly took cognizance of the matter and got in damage control mode.
Veejay Nakra, CEO of Automotive at Mahindra & Mahindra, assured the social media community that they are investigating the incident and will take appropriate action.
He further explained that they will ensure sensitivity training within the organisation by counselling the frontline staff, in case any transgression is observed.
"Dealers are an integral part of delivering a customer centric experience, and we ensure the respect and dignity of all our customers," he added.
The Core Purpose of @MahindraRise is to enable our communities & all stakeholders to Rise.And a key Core Value is… https://t.co/yha7QKTma2
— anand mahindra (@anandmahindra) 1643100203000Replying to Nakra's tweet, Anand Mahindra reiterated the 'core purpose' of Mahindra Group. He said that the core value of the company is to enable different communities and their stakeholders to flourish.
He also said that one of the key core values is to uphold the dignity of the individual. "Any aberration from this philosophy will be addressed with great urgency," he wrote.
According to The Times of India, the sales executives had failed to deliver the car after Kempegowda showed up with the cash as Saturday and Sunday were government holidays.
The farmer, who grows jasmine and crossandra on his farm, later lodged a police complaint and warned of a protest in front of the showroom.
"I’ve asked the sales executive and the showroom authorities to apologise to us in writing for humiliating me and my friends. Now, I’ve lost interest in buying the vehicle," he was quoted saying to TOI.
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