Oyo has launched a campaign titled ‘Assi Reach Gaye’ (have we reached) to showcase how children often get exhausted during their long drives and rides and need a place to relax.
Conceptualised by Oyo's in-house team, the film features actor Gul Panag playing the mother, who is seen travelling with her husband and child.
Her child, seated in the backseat grows impatient with the long drive by the hour. He keeps asking his folks now and then if they have reached and on hearing no, throws toys around in the car and annoys his parents. Panag then looks at the GPS which states that there is still a long way to go, indicating that they should get an Oyo to take a time-out.
The film was published on social media on 19 January 2022 and is also on air on televison during the ongoing India-South Africa ODI series.