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This campaign explores several incidents and highlights the importance of a One Marketplace for all financial and lifestyle needs.
Photo Credit :
Catering to lifestyle aspirations while being able to successfully manage one’s finances is the sweet spot that everyone aspires for. Enters Finserv MARKETS, an initiative by the Bajaj Finserv group, who understood this persistent dilemma faced by the common man. That’s where their new brand campaign, #AbChoicesHueAasaan comes into the picture.
This campaign explores several incidents and highlights the importance of a One Marketplace for all financial and lifestyle needs. The brand film roped in popular actor, Sumeet Raghavan, a fitting choice given that the actor is best known for playing light-hearted roles in daily sitcoms.
Sumeet’s protagonist, Rohan is shown struggling with relatable issues such as figuring out ways to finance the growing needs of his family, striking the right balance between savings and investments, managing monthly expenditures, and finding the best insurance plans in the most creative way.
The ad showcases all the products that the platform has to offer ranging from Loans, Cards and Insurance to Shopping, Payments and Investments. The script effectively echoes the core positioning of ‘Choices and Convenience’ through its campaign tagline #AbChoicesHueAasaan and uses situational humour to drive home the message with elan.
Video Link to be embedded: https://www.youtube.com/watch?v=yWMaL4yBC3k
The campaign is receiving an overwhelming response from the audience