Alia Bhatt-backed Phool makes incense sticks from discarded temple flowers. It now wants to make vegan leather

A business can’t get any more auspicious when it revolves around flowers, temples and the holy Ganges. And when it promises to help mitigate pollution and improve the lives of the poor, it sounds like the Gods themselves landed on earth to help Ankit Agarwal start Phool to recycle floral waste from temples. But it wasn't as simple as it sounds now, says Agarwal, recalling how he had to convince a lot of people about his idea before going the