'It's a Poundland version of The X Factor!' Simon Cowell's Walk The Line divides viewers with many confused by format as talent show makes it's long awaited launch

By Ellie Phillips For Mailonline

Published: | Updated:

Simon Cowell's latest talent competition aired for the first time on Sunday night. 

But the Walk The Line series launch - hosted by Maya Jama - left viewers divided, with many confused by the format and others likening the new ITV show to a cheap version of the X Factor.

Those who tuned in were also baffled as the very first contestant, AJ Brown, 31, performed a cover of Beach Boys hit God Only Knows, after introducing himself as a singer/songwriter.

Presenting gig: Maya has been hosting new ITV show Walk The Line, which kicked off on Sunday night

Confused! ITV's new talent show Walk The Line - hosted by Maya Jama - left viewers divided, with many confused by the format after the series launch on Sunday night

Win silver like Maya Jama wearing Vivienne Westwood

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Maya Jama's new show Walk The Line kicked off on Sunday, and we're already hooked!

The presenter looked sensational for the first show, and was lucky enough to raid Vivienne Westwood's design archives for her debut look.

Maya's dress is from the 2012 Vivienne Westwood Red Label collection, and features the label's signature draping and a corset waist, bardot neckline in silver lame fabric.

Sadly it's no longer available to buy, but with so many of Vivienne's house details you can shop similar styles now at MATCHESFASHION.

Or, get the look with our pick of the best silver dresses in the carousel - Chi Chi London's version is a dead ringer!

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ITV's new musical game show Walk The Line sees acts compete for a prize pot of £500,000. 

Gary Barlow, 50, Alesha Dixon, 42, Dawn French, 64, and Craig David, 40, serve on the judging panel.  

Opening the show, Maya explained: 'Every night this week, five incredible performers will take to this stage to battle it out.

'And on Friday night, someone will take home half a million pounds. All they have to do is stay in the competition.

Oh dear! Simon Cowell's latest talent competition aired for the first time on Sunday night

Oh dear! Simon Cowell's latest talent competition aired for the first time on Sunday night

'Tonight out voting audience will crown our first winner, but that's where things get interesting... Because the winning act will then face a very big decision.

'Do they cash out tonight for ten thousand pounds or will they walk the line?' 

Taking to Twitter after the launch show, one person asserted: 'A Poundland version of the X Factor #WalkTheLine,' while another added: 'This is just recycled X Factor #WalkTheLine.' 

One viewer sarcastically tweeted: 'Absolutely nothing like Xfactor/the Voice/ Britains got talent. #walktheline.'   

The X Factor? Some viewers likened the new ITV show to a cheap version of the X Factor

The X Factor? Some viewers likened the new ITV show to a cheap version of the X Factor

'Congrats to Simon Cowell for making a show even worse than X-Factor. #WalkTheLine,' shared someone else, while another viewer noted: 'So … #walktheline … it’s really a remake of the X Factor, then?!' 

'Am I being thick or is this like a shorter version of X Factor?? With a cash prize?? #WalkTheLine,' asked one muddled up fan. 

'I’m still a bit/ a lot confused. What’s happening? #WalkTheLine,' asked someone else on Twitter, while someone else tweeted: 'This show makes zero sense #WalkTheLine.'

Confusion: Many viewers were left confused by the talent show's format

Confusion: Many viewers were left confused by the talent show's format

'I literally genuinely do not understand the format of that show whatsoever #WalkTheLine,' admitted one fan, with another adding: '#WalkTheLine Trying to figure out how this show works'   

Noting the confusion over opting to not sing a self-penned song, one viewer tweeted: '"I'm a singer/songwriter" *sings cover #WalkTheLine.' 

Someone else fumed: 'Im a singer songwriter so why not one of your own songs, not karaoke! #WalkTheLine,' with another confessing: 'P**sing ourselves laughing at singer songwriters singing cover versions. #WalkTheLine.'   

Eh? Those who tuned in were also baffled as the very first contestant, AJ Brown, 31, performed a cover of Beach Boys hit God Only Knows, after introducing himself as a singer/songwriter

Eh? Those who tuned in were also baffled as the very first contestant, AJ Brown, 31, performed a cover of Beach Boys hit God Only Knows, after introducing himself as a singer/songwriter

What? Those who tuned in were also baffled as the first contestant performed a cover of Beach Boys hit God Only Knows, after being introduced as a singer/songwriter

What? Those who tuned in were also baffled as the first contestant performed a cover of Beach Boys hit God Only Knows, after being introduced as a singer/songwriter

It's here! Walk The Line started on Sunday, December 12 at 8pm on ITV and ITV Hub

It's here! Walk The Line started on Sunday, December 12 at 8pm on ITV and ITV Hub

Simon Cowell's Walk The Line divides viewers as talent show makes it's long awaited launch 

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