Indo-National's ‘NIPPO’ brand makes an entry in India's 1,000 most desired consumer brands 2021 list by TRA

Indo-National (INL), consumer Products brand ‘Nippo’ has entered the list of India’s 1,000 most desired consumer brand 2021 compiled by TRA list with a ranking of 367.

TRA (formerly Trust Research Advisory), incorporated in 2010, is a Brand Intelligence and Data Insights Company dedicated to understand and analyze stakeholder behavior through 2 globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA conducts primary research with consumers and stakeholders to assist brands with their business decisions based on deep insights on Consumer Behavior. TRA's reports are a result of syndicated primary research on Brand Trust and Brand Attractiveness that generates more than 27.5 million datapoints every year across 15,000 unique brands from over 32,000 hours of fieldwork conducted in 16 cities in India.

M. Subramanyam – President, Indo-National said, "We are delighted to mark an entry in the Top 1,000 most desired consumer brands in India. The ranking validates the wide awareness and desirability of our ‘Nippo’ brand which enjoys a rich legacy having served discerning consumers in India for over four decades now."

Subramanyam added, "In recent years, we have widened our portfolio of consumer products and the initiatives undertaken to market this wider portfolio under our flagship B2C ‘Nippo’ brand are clearly resonating well with consumers. With a well-established ‘brick-and-mortar’ footprint that is increasing steadily, we are focussed on increasing penetration through online channels as well. This ranking and the report gives us immense confidence that the reliability and desirability of our brand will reflect in greater demand for our products.”