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The most wonderful time of the year is just a few weeks away. That may not quite fill you with joy if you're still behind on your Christmas and holiday shopping – especially if you missed Black Friday and Cyber Monday deals. But dread no more! Christmas deals are now upon us and you can find excellent Apple deals from major retailers this very moment.
Whether you're after an Apple Watch, looking to upgrade your old iPad, or want to simply find the best price on the latest Apple devices this December, you've come to the right place. We're sorting out the best Apple deals in both the UK and US.
Apple's has also had two major launch events recently, introducing upgrades to nearly all of its product lines. In September, Apple launched the new iPad 10.2in (9th gen), the iPad Mini (6th gen), Apple Watch Series 7, and of course the iPhone 13 range. Then in October, Apple gifted us with brand new 14in and 16in MacBook Pro devices with M1 Pro and M1 Max processors, along with new colourful HomePods Minis. Don't forget there are also new M1 iPad Pros which Apple launched earlier this year too.
Good news for you: this can only translate to loads of Christmas and holiday deals!
With so many new products, prices on older models (and by older, we mean from last year) are to drop dramatically. Retailers will want to get rid of old stock too, making it a perfect time to snag up new Apple gear ahead of the holidays.
While you won't find many deals directly from Apple through the year (unless you're a student or buying refurbished) there are excellent offers on Apple hardware from a number of other retailers.
We've taken that hit for you, and you can put your trust in our team of Apple experts to bring you only the Apple deals worth knowing about.
If you want to venture beyond Apple devices and accessories, see the best deals of the week across all tech on our sister site Tech Advisor.
We're also looking at the best Apple gifts for Christmas here if you need a bit of inspiration.
Best Apple Sales of Christmas 2021 - Quick links
UK retailers
US retailers
Best Christmas/Holiday Apple Deals UK
That's just the top 20 - there's a load more of where that came from right here.
Best Christmas/Holiday Apple Deals US
Does Apple have a Christmas/Holiday sale?
Apple doesn't have any discounts specifically for Christmas. What you can get instead is the ongoing Educational pricing if you're a student or staff associated with a higher education institution (see how much you could save in our guide).
Over Black Friday, Apple had its annual 4-day event where it bundled gift cards worth up to £160/$200 with select purchases. The sale started 26 November and ended 29 November, we expect it to return next year.
Where to buy the latest Apple devices at the best price
Once you know what you're looking for, check out our dedicated deals pages. We spend hours scouring the web for the best promotions every month so you have them at your fingertips...
Best iPhone deals
Best Mac deals
Best iPad deals
Best Apple Watch and Apple accessories deals
You may also find these articles helpful for deals on non-Apple products:
If you want to compare the different Apple products and their prices, Apple conveniently charts configurations and starting prices on its products:
Where to find the best Apple deals
Beyond Apple, you can expect to find great deals from authorised Apple resellers such as KRCS. KRCS covers the full range of Apple products, including AppleCare coverage and Beats headphones.
The retailer already has £165 off the brand new M1 Pro/M1 Max MacBook Pros. Keep in mind availability might vary based on the configuration you're after.
Of course, Amazon is the ultimate juggernaut to watch. We would recommend signing up for the 30-day free trial of Amazon Prime so you can take advantage of the Lightning Deals.
Lightning Deals slash prices off limited stock items, which is why the deals only last a few hours. The benefit of a Prime membership is that you would be able to access the Lightning Deals 30 minutes in advance of non-members.
It's a good idea to keep an eye on the competing retailers that offer Apple products, some of which include:
If you're in the US, see these major retailers:
Apple Education Discount
Apple's Back to School Sale has ended in the UK, US and Canada. While students can no longer claim a free pair of Apple AirPods with a MacBook or iPad, they can still pick up the latest Apple gear at lower prices with an institutional email address. You can save hundreds of pounds or dollars on top-spec devices, so don't miss out.
KRCS also offer student discounts on Apple devices, plus its trade-in program can save you even more.
Be sure to check out our full guide on the Apple Education Store.
Where to find refurbished Apple deals
If you're looking for a top refurbished Apple deal, the first place to check is the Apple Refurbished Store. Devices there are guaranteed to look and work just like new. Any parts that are up to scratch are replaced so what you get out is virtually indistinguishable from new. The only major difference is you'll be paying a lot less.
The only issue with buying from the Apple Refurbished Store is that you won't always find stock so you might need to go to other resellers. Here are a few worth checking out for MacBook deals:
See our full guide to buying refurbished Macs and iPads.
Where to buy a refurbished iPhone deals
You can pick up refurbished phones on contract as well from the following carriers and resellers:
When to expect major Apple deals - Key dates
Don't forget, there are several key points in the year when you're more likely to save on Apple devices – especially given Apple hardly holds sales of its own.
Black Friday 2021/Cyber Monday 2021 On Now- Of course, the grand-daddy of all sales is the Black Friday and Cyber Monday period with discounts from every major retailer. Last year we saw hundreds of pounds off the Apple Watch 5 smartwatches, refurbished Apple devices, discounts on iPads, the new M1 MacBooks, and more. Similarly we expect serious discounts on last year's models this year. Apple also has its own Black Friday event. Last year it offered customers gift cards worth up to £120/US$150 with select purchases.
Apple Back to School Sale US/UK - (Ended) Apple's Back to School Sale in the UK and Canada has now ended though students and staff can still get the student discount. Like last year, students and staff in higher education received a free pair of AirPods with Mac or iPad purchases.
Prime Day 2021 - (Ended, 21 to 22 June)- Amazon's Prime Day 2021 was the retailer's most successful Prime Day to date. We saw excellent discounts on the iPhone 12 and iPad Air. Just make sure you're a Prime member so you can access those exclusive Apple discounts.
